Mission and Vision Statement

This group was originally formed in response to the imminent crisis of our diminishing capacity to attract motion picture productions, after a highly successful campaign ASIAC was able to lobby and help create a new government film incentive program in Alberta. This incentive instantly changed the landscape of film in Alberta, allowing us to land big shows like HBO’s The Last of Us Season One. But now incentives are back on the table with other jurisdictions enlarging theirs and leaving us less competitive. We once again seek to present a collective voice on behalf of all Albert screen industry stakeholders in advocating for competitive provincial incentives, with a common goal of restoring constant growth in our local industry.

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Action Plan for a Revitalized Alberta Film Industry

Phase 1 — Grassroots Campaign
(Fall 2025 – Spring 2026)

GOAL: Mobilize Alberta’s film community to demand a modern, competitive incentive program.
The so-called “boom” is outdated. Hundreds of skilled Albertans are under-employed. Alberta Film businesses are falling by the wayside.

What We’re Doing

Coordinated email and letter campaign to:
- Minister of Jobs, Economy and Trade (JETI)
- Minister of Status of Women and Culture
- MLAs across Alberta’s key production regions

Building a province-wide supporter list of crew, vendors, students, and small producers.
Sharing weekly talking points and email templates so everyone’s voice is heard.
Hosting an online kick-off meeting to align goals and organize outreach.
Gathering real stories and data that reveal the gap between government messaging and on-set reality.
Launching a public campaign hub to share updates and media coverage.

Our First Targets

500 participants signed up
300+ letters sent to MLAs and ministries
Media attention on Alberta’s film slowdown and talent flight
Public acknowledgment that industry “capacity” claims are outdated

Phase 2 — Alberta Film Town Hall
(Spring – Fall 2026)

Goal: Unite the entire Alberta film sector — crew, producers, vendors, and community — in a major public forum of over 500 people.

Alberta crews are keeping up. Government policy isn’t.

What’s Coming

A province-wide town hall with press, government officials, and political leaders.
Release of a policy brief outlining needed reforms to the Alberta Film and Television Tax Credit
A media campaign sharing firsthand stories and economic evidence
Follow-up meetings with MLAs to keep the issue front and centre
Continue to grow partnerships with municipal film offices, post-secondary programs, and local business groups

Our Next Targets

500+ attendees at the town hall
Coverage across provincial media
Incentive reform publicly debated in the legislature
Concrete commitments toward updating the film tax credit in the 2026–27 budget
Town Hall Meeting Screen Industry Letter to Government Download Talking Points

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Core Values

Inclusiveness and Collaboration

All stakeholders in Alberta’s screen industry are welcome to take part in ASIAC. We encourage everyone - crew, performers, producers, vendors, and partners - to share ideas and work together toward solutions that benefit the whole industry. To stay informed about meetings, communications, and upcoming town halls, email Sarah McKenzie at albertafilmindustryAC@gmail.com.

Building a Sustainable Industry

We are committed to creating a sustainable motion picture industry in Alberta that supports long-term employment and continued growth. By encouraging productions of all sizes to film here, we strengthen our capacity, retain established jobs, and build new opportunities for the next generation. It is essential that independent and service productions are both equally included in ASIAC's initiatives.

Communication and Education

We work to empower and inform industry participants, the public, and all levels of government with clear, accurate information about Alberta’s screen industry. Our role is to make sure decisions are grounded in understanding and reliable data.

Celebrating Diversity

ASIAC values the diversity of Alberta’s screen community. Our members represent a wide range of experiences, identities, and perspectives. We respect these differences and believe they make our industry stronger. Everyone is encouraged to contribute their skills, creativity, and lived experience to our shared mission, and to approach differing viewpoints with empathy and openness.

Promotion and Advocacy

We are proud to showcase Alberta’s world-class crews, talented performers, and strong production infrastructure. From our professional service providers to our diverse urban and rural locations, Alberta offers everything needed to compete internationally. Through advocacy and outreach, we promote the economic and cultural benefits of this industry to the public and to government.

Honesty, Integrity and Accountability

Each of us represents Alberta’s screen industry in our daily work and interactions. We strive to act with honesty, integrity, and transparency, knowing that trust and accountability are the foundation of meaningful collaboration and long-term success.

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Facilitating Industry Consensus

Soliciting input from, and finding common ground among all industry stakeholders with the collective goal of ensuring the growth and sustainability of our industry as a whole.

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Public Awareness

ASIAC works to build understanding and pride in Alberta’s screen industry. Every production filmed here supports local jobs, small businesses, and communities, while showcasing Alberta’s landscapes and talent to the world. Our goal is to help Albertans see the screen industry as a vital part of the province’s identity and economy, creating opportunities that reach far beyond the set.

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Government Relations

ASIAC works with the provincial government to maintain and strengthen the policies and incentives that keep Alberta’s screen industry growing. Our approach is collaborative and focused on demonstrating how this sector contributes to the province’s economic and cultural landscape.
We aim to show government that the film and television industry is a proven engine for job creation, small business growth, and international investment. Every production generates activity that supports hotels, trades, equipment rentals, and local vendors, while promoting Alberta on screens around the world.
Through consistent communication with government, we seek to ensure Alberta remains competitive in a global marketplace. The message is clear: The screen industry delivers a strong return on investment and deserves long-term stability through effective and efficient incentive programs.

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The Alberta Screen Industry Action Committee has established the following sub-committee to further its goals

(additional sub-committees may be created as need arises)

Communications Committee

Supports all ASIAC communication efforts, speaking on behalf of the greater good and best interests of all committee members.

Independent Productions

A comment on this.

Service Productions

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